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20 years of experience

Strategy, Innovation and Results

We offer personalised consulting and support to companies and institutions looking for solutions that are effective, strategic and focused on results. We bring together different areas of intervention: management, sales, marketing, communication, leadership, training and institutional support, so as to respond in a practical and integrated way to the challenges of each organisation.

About us

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We are a consulting and strategic support company dedicated to companies, business owners and institutions looking for answers that are professional, personalised and focused on results.

We work across different areas: management, sales, marketing, communication, training, leadership and institutional support, adapting each intervention to the specific needs of each client.

We support everyone from small businesses in a growth phase to companies and institutions with larger projects, including initiatives developed in partnership with local authorities, public and private bodies, and projects cofinanced by European funds or public funding programmes.

We believe that good consulting should not be limited to presenting recommendations. It should understand the challenge, find the solution and see it through to completion.

It is this closeness, flexibility and responsiveness that we strive to bring to every project.

Portrait of Viviane Santos, CEO of Panda Consulting, smiling with her arms crossed

Viviane Santos | CEO and Senior Consultant

Strategy, business, communication and institutional relations working for the growth of organisations.

Viviane Santos is an international professional with more than 20 years of experience in business development, commercial strategy, procurement, marketing, communication, institutional relations and project management, with experience in national and international companies, financial institutions, and public and private organisations.

She is Owner and CEO of Panda Consulting, Lda., where she leads business consulting and advisory projects, commercial development, strategic communication, marketing, training and institutional relations. Her work combines strategic vision, international experience and a strong focus on results.

Throughout her career, she has developed international procurement and business development projects for major organisations, including Walmart, in the European, Latin American and North American markets, contributing to more than £20 million in savings. In international development, she took part in business expansion in Latin America and in securing contracts that represented around £3 million in additional annual revenue.

In the financial sector, she has worked with organisations such as Banco do Brasil, Cielo, Visanet, Citibank and Redecard/Mastercard, developing business, institutional relations and commercial strategies. She was also responsible for the training and development of more than 600 Banco do Brasil branch managers, contributing to skills development and improved team performance.

Her professional career has been recognised with two National Awards for Best Commercial Performance: one from Banco do Brasil and another from a private company in the technology and payments sector.

Alongside her business experience, Viviane is a journalist and has worked as a reporter and presenter, with experience in political and institutional communication and public policy. She holds qualifications in Journalism, International Business Management, Institutional Communication and Brand Management, Electoral Communication and Political Marketing, Public Administration and Political Science.

The combination of business experience, commercial performance, communication, leadership and institutional relations allows her to understand the challenges organisations face in an integrated way and to develop solutions tailored to each situation.

At Panda Consulting, she puts this experience to work for companies, business owners, managers and institutions looking for a strategic partner that is close to them and focused on concrete results.

Turning Challenges into Opportunities

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Many companies and institutions face challenges that call for fast, specialised responses, but they do not always have the resources, the knowledge or the right partner to solve them.

Among the main needs are:

  • Lack of time and resources to respond to projects and opportunities
  • Difficulty finding suitable solutions and trustworthy professionals
  • The need to improve sales, communication, management or internal organisation
  • Projects and applications with demanding deadlines
  • The need for support in dealing with public and institutional bodies
  • Teams that need more guidance, leadership and training
  • Difficulty turning ideas and opportunities into concrete projects

Consulting and Strategic Solutions

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  • Consulting for small and large businesses
  • Marketing
  • Communication
  • Institutional support for companies and public institutions
  • Training in sales, leadership and team management

We provide consulting and strategic support services to small, medium and large companies, as well as to public and private institutions, developing solutions tailored to the challenges and objectives of each organisation.

Our work covers business consulting, marketing and communication, institutional support, business development and training, with a particular focus on sales, leadership, management and team development.

We support companies and institutions in defining and implementing strategies, improving their processes, strengthening their communication and institutional positioning, and creating new opportunities for growth and development.

As part of our institutional support, we also work with local authorities, public bodies and organisations on the design, structuring and monitoring of projects and initiatives, including projects cofinanced by European funds and public funding programmes, contributing to their implementation and completion.

More than providing services, we seek to build valuable partnerships, putting knowledge, experience and strategic vision to work for concrete and sustainable results.

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A Single Partner for Multiple Challenges

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A multidisciplinary, personalised approach, focused on execution. Instead of presenting standard solutions, we analyse each situation and build tailored responses, supporting the client from identifying the need through to implementation.

The ability to work simultaneously across the business, institutional, commercial and training areas allows us to be a single partner for different needs, reducing complexity and making it easier to achieve objectives.

Before

  • Frustrated with solutions that do not truly address the problem
  • Under pressure from the lack of time and approaching deadlines
  • Unsure which solution or partner to choose
  • Overwhelmed by processes, decisions and responsibilities
  • Worried about the risk of missing an opportunity
  • Not knowing exactly where to start or how to move forward
  • Needing to find someone who understands the context and takes on the challenge with you

After

  • Calm, knowing the matter is being looked after
  • Secure, relying on a trusted partner
  • Organised, with clearly defined priorities, processes and deadlines
  • Confident, with a strategy suited to your reality
  • Supported, from planning through to completion
  • Focused, able to dedicate yourself to your business while counting on specialist support
  • With the feeling of having found a partner who solves, supports and adds value

Who We Work With

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Companies, business owners, managers, entrepreneurs and public or private institutions looking for a trusted partner to support decisions, projects and development processes.

Organisations of small, medium or large size that value professionalism, closeness, flexibility, fast response and personalised support.

Companies (B2B), Lisbon and the surrounding region, with the capacity to operate throughout the country.

What our clients say

“We found a team that quickly understood our needs and presented practical solutions suited to our reality. The close support and responsiveness made all the difference.”

FAQ

We work with small, medium and large companies, business owners, entrepreneurs and public and private institutions. Solutions are adapted to the size, reality and objectives of each organisation.

Yes. Each project begins by understanding the client's needs and objectives. From there, we define the most suitable approach and solutions.

No. We also develop institutional support projects and work with public bodies, local authorities and other organisations.

Yes. We can provide support for projects and initiatives under public funding programmes and cofinancing by European funds, according to the specific needs of each project.

Yes. Clients can use a specific area, such as marketing, communication, sales or training, or opt for broader support.

Yes. We provide training and skills development in sales, leadership, team management and other areas related to professional and organisational development.

After the first contact, we seek to understand the challenge, the objectives and the context of the organisation. Based on that analysis, we present a suitable intervention proposal.

No. Although we have a strong presence in the Lisbon region, we have the capacity to develop projects throughout the country.

Contact

Viviane Santos

CEO

+351 962 809 025vivianesantos@pandaconsulting.pt
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